City Marketing and Leisure Management
Leisure plays a prominent part in our society; it is not only about recreation but also about income and employment. It is a market in which supply and demand, the organisation and selling of experiences plays a central part. Nowadays, it is developing in the direction of a coherent leisure industry operating within a global market.
The research centre contributes to the development and the professionalization of this field of study. It researches the effects of ‘plans and dreams’ and wants to achieve a substantial contribution to the development of the economy of experience through exchanging this expertise.