Marketing (Marketing Management), fulltime

Marketing Management programme introduction

Marketing and management are at the core of every business, whether it is local or international, private or public, non-profit, governmental or non-governmental. Marketing managers solve problems, cross cultural barriers and focus on global issues.

Our bachelor's degree in Marketing Management will prepare you for a career as a marketing manager, import/export manager or sales manager. You will learn how to become a successful and effective marketing manager in today's corporate world. This degree will equip you with the knowledge, skills and strategic insight needed to help organisations respond to global demands. You will also learn how to communicate effectively with people from different cultures and environments.

The entire programme is taught in English, which will give you an excellent international outlook. It is an ideal choice if you are considering an international career or if you intend to specialise in business administration. Our expanding range of international business courses here at Inholland University of Applied Sciences will ensure that we continue to satisfy the changing demands of the business world.

Note: The programme will only be provided if enough applications are received.

Is the Marketing Management programme right for you?

Are you interested in dealing with clients from different cultures and a range of business settings? Do you perhaps fancy the challenge of analysing customer behaviour, optimising supply chains and e-business or, say, helping a company establish a global presence? You might even decide to join the long tradition of entrepreneurs who have set up their own businesses by developing new markets for new or existing goods and services.
If you are creative and analytical, energetic and independent, with a flair for languages and communication and an interest in cultural diversity, then you probably have the natural talent to become an international marketing manager.