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Amsterdam Tourist Board corporates with Inholland

February 23, 2012

Tourpress.nl reports that visitors are very satisfied with the Amsterdam Tourist Board. Since the beginning of 2012, the Amsterdam Tourist Board has been working with Inholland University of Applied Sciences in Diemen. This collaboration involves the use of students from the hospitality programmes as hosts and hostesses at the Amsterdam Tourist Board.

In 2011, the number of visitors to the Tourist Board offices in Schiphol and Amsterdam grew by 10 percent. Quite remarkably, the Tourist Board office on the Stationsplein attracted more than one million visitors, making it the busiest business Tourist Board office by far in the Netherlands.  Together with the offices on the Leidseplein and at Schiphol, the Tourist Board offices attracted a total of 1.3 million visitors in 2011.

Collaboration with Inholland

"Since the beginning of 2012, the Amsterdam Tourist Board has been working with Inholland University of Applied Sciences in Diemen, which involved the use of students from the Tourism Management & Leisure Management programme as hosts and hostesses," says Wendy Sieger-Kintzen, who is responsible for the services offered by the Tourist Board, amongst other things. "The combination of work and study will make an important contribution to the quality of future colleagues for this sector".

Each year, the Amsterdam Tourist Board conducts a survey to establish the satisfaction of visitors with the services provided and also to establish whether any aspects of the services provided can be improved. On average, visitors are very satisfied and score service provision as an 8 on average, as evident from the Continu Klanten Onderzoek (an ongoing customer survey) conducted throughout the year.

Growth from BRIC countries

Visitors come mainly from Great Britain, Germany, the United States, the Netherlands, Spain and France. Completely in line with hotel occupancy, the Tourist Board offices saw a growth in visitors from Brazil, Russia, India and China. It is striking that these travellers have a greater need for information when they arrive here than European guests do.  

Visitors go to the Tourist Board offices for various reasons: 37% go there to gain inspiration and to get information about Amsterdam and the region. Another 22% go there to buy one of the tourism products offered by the Tourist Board, while 28% go there to buy transport tickets and passes.

As the operator of the Tourist Board offices, the Amsterdam Tourism & Convention Board (ATCB) is very satisfied with the outcomes indicated above. "When customers are so positive about your efforts and qualities, this gives staff an extra sense of satisfaction. ATCB invests continually in the knowledge that its staff has in the form of training courses and induction programmes. In 2012, we will invest in good hosting again, which will enable us to continue to deliver this level of service to visitors," says Sieger-Kintzen.