After IBIS


Wanted! Directors of Innovation

Every business needs strong innovative entrepreneurs and leaders, be it the service, entertainment, health, financial or technology industry. According to research (e.g. by INSEAD) many companies, even highly innovative ones are still struggling to generate useful new ideas (continuously) and converting these ideas into viable products and services that add value. The need for graduates who can generate ideas and implement them -i.e. IBIS graduates- is high, on a global scale.

The graduate of the International Business Innovation Studies programme is equipped to become the new business innovation executive that contemporary society needs: a truly innovative entrepreneur with well-developed discovery skills and profound 'traditional' business knowledge. Not only does the IBIS graduate come up with big and out-of-the-ordinary ideas as well as smaller, incremental, meaningful changes, s/he is also capable of following up on these ideas and turns them into (financially) successful reality on an international scale. S/he is a broad thinker (rather than extremely specialised) with design intelligence, who is able to make sense of the large amounts of data and content that is being created around the globe.
As a (junior) director of innovation you are a master of 'disruption'; you can define necessary changes, bring these changes about and steer your company (whether self-employed or not) to a durable and prosperous future. Equipped with strongly developed analytical skills and up-to-date insight in developments, you deal with and find solutions to problems and issues that haven't been encountered before.
The International Business Innovation Studies graduate is an idea fuser: "[a person with] the ability to pull two unlike things together to create a beautiful third" (Fryer, 2012), and a knowmad: "nomadic knowledge and innovation worker --a creative, imaginative, and innovative person who can work with almost anybody, anytime, and anywhere" (Moravec, 2012).


What makes the IBIS graduates valuable to virtually any employer worldwide, is that they are able to combine discovery skills (to generate innovative ideas) with delivery skills (to convert ideas into a reality). In addition, IBIS graduates are fully up-to-date regarding new developments on an international scale, have strongly developed cross-cultural skills and think and act internationally. IBIS graduates see beyond the conventional 'business as usual', uncover or create opportunities, come up with new ideas and implement them in the existing business context.


Discovery Skills:

allow people to increase to collect a vast amount of a variety of building blocks (information) from which innovative ideas can emerge

Delivery Skills:

are critical for delivering results and translating an innovative idea into reality                                           
Associating: making connections across seemingly unrelated questions, problems, or ideas from different fields. Analysing: converting a vision or goal into the specific tasks to achieve the defined goal.
Observing: carefully watching the world around you (consumers, products, services technologies, companies, etc.) to gain insights into and ideas for new ways of doing things. Planning: organising work.
Questioning: asking questions to understand how things really are, why they are that way, and how they might be changed or improved. Detail-oriented implementing: putting a decision, plan, agreement effectively into action.
Experimenting: trying out new things, exploring the world, testing hypotheses, holding judgment at bay, piloting new ideas. Disciplined executing: conscientiously executing logical, detailed, data-driven plans of actions.
Networking: talking to people of differing backgrounds and perspectives who may offer radically different views of things in order to find and test ideas.  


Key activities IBIS graduates perform in their jobs are:
defining trends and developments, problems, issues, opportunities, necessary changes;

  • designing value-adding solutions that meet the end users' needs (e.g. concepts, strategies, products, services, processes);
  • executing / implementing business cases, plans, ideas, solutions and performing tasks and activities derived from the business case and plans;
  • evaluating, measuring and monitoring performance and execution;
  • leading innovation projects.


Examples of jobs IBIS graduates can apply for, include:


Innovation Officer                      Trend Spotter / Watcher / Analyst            
Business Development Officer Concept Developer
Programme Manager Change & Innovation Creative Technologist
Business Inspirator Product Manager
Business Model Officer New Business Implementation Specialist
Change Coordinator Creative Facilitator



The primary target employers for IBIS graduates comprise large, international or multinational firms, but there are ample opportunities for IBIS graduates in small and medium-sized business as well. Or they can choose to become independent entrepreneurs and start their own business / agency. Companies currently looking for employees with an IBIS profile include:
Pernod Ricard ** PepsiCo Inc.** The Hershey Company ** Camelot ** Deloitte ** Reckitt Benckiser ** Kellogg's ** The Coca-Cola Company ** Nestlé ** Philips ** Ziggo ** Google ** Tinder Foundation ** Prophet ** WorldPay ** Visa ** Canon ** Allianz Insurance ** Samsung Electronics

Continuing studies

Upon completion of the programme you will receive a Bachelor's degree in Business Administration. This degree is recognized throughout the world and will enable you to apply for master's programmes related to business anywhere in the world, should you wish to do so.