The Music Business

laden
Year of study

2018-19

Term

Spring (Term 3 & 4)

Inholland Faculty

Faculty of Creative Business

Course Title

The Music Business

Course code

to be announced

Inholland location

Haarlem

Cycle

first cycle

Number of ECTS

30

Language of instruction

English

Course content

Everyone with a mobile phone and a good internet connection has access to music 24 hours per day, 7 days per week. Today's consumers are willing to spend more on concert tickets in order to see their favourite acts perform, and the number of music festivals has also grown considerably. Brands are increasingly eager to associate themselves with established artists (e.g. Apple and U2) and more obscure artists find fame through the use of their songs in advertisements Television formats such as 'Idols', 'The Best Singer-Songwriter' and 'The Voice' are hugely popular and boast unprecedented national and international ratings. Music has also become an integral part of the gaming industry; 'Guitar Hero' or 'Grand Theft Auto' without music is unimaginable. The question is: how does this music actually reach the audience's listening ears?

 

In the module, The Music Business, you will be exploring the roles of the various industry intermediaries by tracking cash flows from consumers to the relevant music rights holders. Examples of such intermediaries include: Artist Manager, A&R Manager, Label or Marketing Manager, Music Publisher, Sync Agent, Music Producer, Booking Agent, Tour Manager, Festival Programmer or Legal Consultant.

 

Your newly acquired knowledge about Recorded Music, Music Publishing and Licensing, Live Performances and Touring, Artist Branding and Music Law will help you develop an effective earning model for today's international music business.

Learning is supported by Creative workshops, business trips and guest lectures on the topics of Talent Scouting, Music Pitches and Negotiation Skills.

 

Within this module there is a yearly International Exchange included with the famous Conservatory Berklee College of Music. Students and teachers of Berklee will take part in this minor during 1 week and it gives a selected group of 10 students from Inholland the opportunity to study 1 week at Berklee College of Music in Boston, U.S.

Lecturer(s)

Ms. Neeltje Mooring, neeltje.mooring@inholland.nl

Learning outcomes

The understanding and application of copyright. The understanding and application of Music Industry terminology. The ability to establish a network / database for a concept / plan with third parties such as;

concert promoters, record companies, music publishers, radio, TV, media partners, music venues and the like. The ability to provide a professional presentation of a concept and plan. The ability to formulate the different insights and interests and provide consulting to the different stakeholders involved. The ability to identify and create revenue models on the basis of knowledge and developments in MI and lastly the ability to recognize, analyze and create alternative business solutions.

Mode of delivery, planned activities and teaching methods

face-to-face learning, group work and individually.

Prerequisites and co-requisites (if applicable)

-

Recommended or required reading and/or other learning resources/tools

Liable to change in order to work with state-of the-art course material and supporting literature. Will be explained at the kick-off of the course.

Assessment methods and criteria

Music Business Portfolio 14 EC

Copyright Law 5 EC

Music Business Pitch 3 EC

End Presentation 3 EC

Academic Skills 5 EC