Tourist Experiences

laden
Year of study

2018-19

Term

Term 3 & 4

Inholland Faculty

 Faculty of Creative Business

Course Title

Tourist Experiences

Course code

1216TD1WEZ Tourist Experiences

Inholland location

Rotterdam

Cycle

first cycle

Number of ECTS

30

Language of instruction

English

Course content

Step into the world of experiences in tourism!

As the world has become smaller, new tourist destinations are opening up rapidly. Places that used to be hardly visible are now competing to attract visitors from all over the world.

The central focus of this minor is how to manage these tourist destinations and create an image of authenticity and uniqueness. Destination management can play a vital role in the successful development of tourism in emerging destinations. Aspects like planning, policymaking and marketing are truly responsible for the growth and attractiveness of such a destination. However, creativity is essential to make a difference. Therefore, tourist places are thriving to stand out by creating memorable experiences for tourists. Storytelling is a tool for really transmitting the specific sense of place and defining the atmospheric feel to a certain destination. If tourism is the performance, the destination is the stage. This course will explore areas for growth in the tourism industry from an experience perspective.

The course exists of two parts with different courses:

Part 1 (15 EC): Experience Research

Experience in Tourism

Destination Management

Tourism Policy Making

Travel Geography

Part 2 (15 EC): Experience Marketing & Foreign Fieldtrip

Experience in Practice

Storytelling

Destinations in Media

Global Communications

 

Lecturer(s)

Bianca Kluin

Learning outcomes

The main objectives of this course are:

  1. Redefine the ideas of the experience economy and apply them to the field of tourism.
  2. Study tourist destinations in detail and learn about their distinctive nature and competitiveness.
  3. Become an expert in policy and planning strategies for tourist destinations at different levels of policymaking.
  4. Create a travel experience program for a defined segment of the market and design a marketing plan for this program.

Mode of delivery, planned activities and teaching methods

The course exists of two parts with different courses:

Part 1 (15 EC): Experience Research

Experience in Tourism

Destination Management

Tourism Policy Making

Travel Geography

Part 2 (15 EC): Experience Marketing & Foreign Fieldtrip

Experience in Practice

Storytelling

Destinations in Media

Global Communications

Traditional and interactive class room lectures and practical workshops in the English language, including a multiple day fieldtrip, day excursions, guest lectures, company visits.

For 3rd year bachelor students in a 4 year bachelor’s degree program, or 3rd or 2nd year students taking a 3 year bachelor’s degree program.

Prerequisites and co-requisites (if applicable)

The course is suitable for undergraduate students in the 3rd year of their studies. This course is designed to fit students who have a background in tourism, leisure management or a closely related field. Students must have a good level of English, at least level B2 of CEFR, which must be proved by a letter of recommendation from a teacher at their home university. Students can only subscribe for the program if they attend both part 1 as well as part 2 of the program. Moreover, participation in both foreign as well as the domestic fieldtrips is obligatory.

Recommended or required reading and/or other learning resources/tools

  • Boswijk, A., Peelen, E. & Olthof, S., Economy of experiences, Pearson Education Benelux (2012)
  • Pike, S. Destination marketing; an integrated marketing communication approach, Routledge (2012)
  • Fletcher, J., Tourism principles and practice, Pearson Education (2013)

Assessment methods and criteria

This minor will contain the following tests for each period:

Part 1

5 EC Experience Research Report

5 EC Knowledge Exam

5 EC Individual Portfolio

Part 2

5 EC Experience Marketing Plan

5 EC Knowledge Exam

5 EC Individual Portfolio

The above tests will all be graded by using a grade on 10 point scale (1 being the lowest, 10 the highest grade).