Is this for you?
Business Innovation is for those who want to learn how to breathe life into their ideas. You’ll find a match here if you:
- like to challenge the status quo and ask critical questions
- are a creative spirit who likes to experiment
- want to pursue real-life challenges right from the start
- are interested in solving complex societal and environmental problems
We give you the compass, not the map. You will learn to initiate, take risks, and reflect on your own personal and professional growth. These are crucial, modern-day skills that will prove important once you start your professional career.
A former student said:
“Throughout my period at Business Innovation, I felt as if I was the one in charge, the one who writes my own BI story. At first this was a big obstacle, as I was used to setting structures and boundaries. As a result, I again had to learn how to learn. I really love to compare myself to the 18-year-old me who just started BI. I believe BI has helped me a lot in terms of getting to know myself.”
Bachelor
level
4 years full-time
duration
Amsterdam
location
English
language
What you need to know about Business Innovation
- Our lecturers and fellow students are here to guide you every step of the way, but you can choose your own path instead of following a fixed programme.
- Your assigned projects come from actual companies, so the solutions you come up with have a real impact.
- Creativity takes many forms – whether yours is more strategic, conceptual or artistic, we will help you reach your full potential.
- We invite students from many different countries and backgrounds to study in our brand new building in Amsterdam.
- Business Innovation is not a traditional business programme. Here, it’s all about innovation!
(Online) Open Evening 4 February
Read more
Become a student for a day
Business Innovation
Video
‘Innovators shape and design our future’
Creator and lecturer 'Critical Thinking' Elles van Asseldonk
Video
Meet Elles. She is always on the pursuit of creative ideas and concepts. She wants to empower you. How?
Testimonials
Video
Check out the wonderful stories of international graduates who have studied the course Business Innovation.

Chat with a student
Do you have questions about studying at Inholland? Who better to ask than one of our current students? Whether you're curious about the details of your degree programme, student life, or the Netherlands in general, our students are happy to share their experiences and help you make the decision that's right for you.