At Inholland, you study International Creative Business in a personal and international environment. You work on real projects with students and lecturers from different cultures and receive guidance. Step by step, you discover your talents and learn how to combine creativity and business insight in media concepts with global impact.
In your first year, you discover how media, storytelling and business insight come together in an international context. In your second year, you work more intensively on concepts for real clients and develop your knowledge, skills and professional style. In your third and fourth years, you shape your own path through electives, including studying abroad, a work placement, and your graduation project. This is how you discover the International Creative Business professional you want to become.
Learning formats
Modules in year 1
Modules
Shape your future
In the third and fourth years of International Creative Business, you largely shape your own programme. You have the freedom to design your student journey and professional development. Whether you stay at Inholland, follow a minor at another university of applied sciences in the Netherlands, or spend a semester abroad, the choice is yours.
Electives
Through your minor, you can deepen or broaden your creative and strategic profile. You tackle real-world challenges, often in collaboration with companies and organisations in the creative industries. Examples of minors include Audiovisual Production & Film, International Music Management, Marketing & Social Impact, Event Experience or Entrepreneurship.
Work placement at an inspiring company
During your work placement, you learn how media concepts work in practice. This helps you discover which direction within the international creative industry suits you best.
Examples of work placements include:
Choose your graduation project
You finish your studies with the Design-Based Research module, where you use design-oriented research to develop a concrete solution. This graduation project is your chance to show what you can do as an International Creative Business professional. You work on a real challenge for a client and develop a media concept or strategy that creates creative, social and economic value.
In International Creative Business, you receive personal guidance in a small, international setting. Because you study in close-knit groups, lecturers and coaches get to know you well. You can always reach out with questions or for advice. This support helps you take ownership of your development and gradually discover your strengths as an international media professional.
Would you like to discover the world during your studies? In your third and fourth years, you have the option to follow a minor or do a work placement abroad. You experience new cultures, build an international network and gain insights that give your future career a head start. You decide for yourself whether you want to take this opportunity.