Business Innovation (ENG) full-time

Business Innovation is not about being book smart, but becoming life smart.

The programme Business Innovation fulltime

The world is changing. The growing climate emergency, societal issues - there is a growing need to reimagine our way of doing business. The young generation understands the importance of adding meaning to and creating impact with their work. The bigger picture is key, and the critical questions in business are becoming “why” and “how” rather than “what”.

Business Innovation is committed to developing a new generation of innovators, capable of tackling these complex challenges, helping businesses adapt and change, and building new models suitable for our reality. In order to train these capabilities, we focus on real-life projects in each of our classes. This allows you to develop essential skills like team efficiency, design thinking, creative problem solving, how modern businesses operate on a day-to-day basis and how they make decisions when it comes to innovation. You will build relationships and gain experience in the field.

“I would never have imagined the opportunities that I would get here. Not just to grow in an academic way, but also personally. I went to Indonesia, I sailed across the Atlantic for a sustainability project that was accepted as an internship. The mind-set growth I experienced is next level and I don’t think I’ve seen that in other studies.” 

Programme overview

Business Innovation is a four-year programme designed to make you explore new and meaningful ways of starting your own business, or improving on an existing one. You will learn how to help current companies innovate their products and services, experiment with your own entrepreneurial ideas, and identify sustainable solutions for the economic, societal and environmental challenges we are experiencing today. The programme is internationally oriented and English-only, welcoming students from all over the world.

Summary

Summary

Our learning environment resembles that of a modern company. Expect brainstorming sessions, discussions, excursions and practical assignments, where you will…

…work directly alongside actual clients in the work field
…be trained in determining the social, economic & environmental impact of any business
…learn to identify and analyse changing trends
…identify business problems and opportunities
…brainstorm, develop and test your ideas
…work towards discovering and realising your purpose, passion and interests
…develop the skills and mindset needed to become a leader and an innovator

At Business Innovation, you take responsibility for your own learning and have the flexibility to express yourself in remarkably diverse ways. Our classrooms are not your conventional big hall lectures, where you sit in, listen and take notes. Here, you must be active: engage in conversations with your fellow students; work in groups; go out into the field to conduct research… you might even start your own business!

Here are some of the projects you will be working on...

  • Analysing the value and impact of a product or business
  • Generating and pitching your own idea, e.g. on renewable energy
  • Developing a prototype of your solution / concept
  • Testing your business idea in the field
  • Designing an interactive fair booth
  • Contributing to the innovative solution of a societal issue – e.g. healthcare, ageing society, sustainability, corporate social responsibility

… and a few examples for you to choose from:

  • Starting a sustainable coffee brand
  • Designing your own tech startup
  • Helping a classic company to become more socially and/or environmentally responsible
  • Expanding a successful business internationally
  • Transforming your creativity into a working product line
  • Developing knowledge in your fields of interest, like city marketing, green business, serious game design, advertising, fundraising, graphic design, piracy laws & protection, engineering, foreign languages & culture, biomimicry or web design

A big part of our programme is also dedicated to Personal and Professional Development. Every semester, our students reflect on their learning journey, on their vision and goals as junior innovator, on their acquired skills, strengths and weaknesses. Developing this habit of constant self-reflection allow you to become more sensitive to your environment, understand yourself better and become more confident in how you can bring value to an organisation. You will be working on broadening your mindset the way you see fit.

(Online) Open Evening Nov. 5

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Business Innovation = reimagining yourself and the world around you

Get off to a good start

Reflection and self-development are pivotal in this programme. They help you become the professional you aspire to be. In short: dare to find out what your strengths are, increase your self-awareness and focus on what energizes you.  A Study Coach is here to coach you throughout your studies. Should you have specific study-related problems, your mentor is happy to give you advice.

 

More opportunities to go abroad

Studying abroad broadens your perspective, boosts your knowledge and offers you an experience that benefits the rest of your life. You can choose to follow parts of your curriculum at a partner institution in nearly any European country.  Your study credits will count when you come back.

Questions?

Contact us

Whatsapp
+31 (0)6 - 2111 5555
Telephone
+31 (0)23 - 522 32 75