An introduction
Joke Hermes has been a professor on Inclusion and the Creative Industries at the Applied Research x Creativity Research Group since 2004. Her research meets the growing need for insights into how the creative industry can contribute to putting social issues on the agenda and solving social problems. Diversity and the changing divide between creators and users of creative products and services, often play a role.
With her research, Hermes contributes to research development and research dissemination. She is an audience researcher who develops "participant design" research for use within the creative industry. The research findings are published in professional and academic journals and, if possible, applied directly to courses in the creative domain (e.g., Communication) or the socio-educational domain (e.g., Social Work).
Collaboration
From the research group, lector Joke Hermes works with students, teacher researchers, organizations and institutions on various projects. The research focuses, among other things, on how stakeholders (end users such as residents, or the clients or customers of the field parties) can be involved. This includes various forms of evaluation research and 'participant design' research: a method in which the end users of the design are involved in the design process.
Who is Joke Hermes?
Expertise
Expertise
In addition to her nomination as a professor, Joke Hermes is affiliated with the Department of Media Studies at the University of Amsterdam. She is also founding editor of the academic journal European Journal of Cultural Studies. Hermes conducts practice-based research on intercultural media literacy and inclusive communication.
Joke has also been appointed Visiting Professor in Media and Communication at Lund University in Sweden for two years (until December 2023).
Experience
Experience
Joke Hermes studied political science at the University of Amsterdam and received her doctorate from this university on reading women's magazines with the dissertation 'Easily put down. Women's magazines, readers, repertoires and everyday life'.
About Joke
About Joke
Joke maintains contacts outside Inholland with companies and institutions that deal with communication, media and young people - but also, for example, with youth work and aid. Currently there is cooperation with the Mira Media foundation in Utrecht and with Zumo in Amsterdam. In the past, research has also been done for various ministries and the municipality of Amsterdam.
"We let the professionals participate in the research. That way the end result can even better meet their needs in the area of intercultural media literacy."
- Joke Hermes, Professor of Inclusion and the Creative Industries
Joke conducts research at:
Joke's publications
Mapping for change
In 2004 Joke Hermes was appointed professor (lector in Dutch) at hogeschool Inholland (University of Applied Sciences). Since then she has researched media, culture and citizenship, currently with a focus on inclusion and the creative industries. She specialises in participative forms...
Mapping for changeFriend and Foe. An Analysis of Expert Advice on Educating for Data Literacy in Journalism and the Creative Industries
Analysis of practical advice in regard of developing a data literacy course for students in higher education and for early-career professionals in interviews with 56 experts in data analysis, offered an unexpected shared story among the experts around the perception, affect and power...
Friend and Foe. An Analysis of Expert Advice on Educating for Data Literacy in Journalism and the Creative IndustriesThe Datafication Challenge. Introduction to Themed Issue
Inspired by the MediaNumeric project, this issue of VIEW will take a closer look at the challenges journalists and multimedia makers face in a datafied world and how they might be trained to deal with them. The central question being how datafication for professionals is a...
The Datafication Challenge. Introduction to Themed IssueData-driven work in the creative & media industries
The report from Inholland University is dedicated to the impacts of data-driven practices on non-journalistic media production and creative industries. It explores trends, showcases advancements, and highlights opportunities and threats in this dynamic landscape. Examining various...
Data-driven work in the creative & media industriesCasting for Change:
The moment of casting is a crucial one in any media production. Casting the ‘right’ person shapes the narrative as much as the way in which the final product might be received by critics and audiences. For this article, casting—as the moment in which gender is hypervisible in its...
Casting for Change:Stagediscriminatie
Dat er op de stagemarkt sprake is van kansenongelijkheid, wordt door de ruim 50 studenten waarmee er in dit onderzoek naar stagediscriminatie is gesproken onderschreven. Studenten geven aan dat veel stagebedrijven nog altijd vasthouden aan een bepaald normbeeld. Het hebben van een...
StagediscriminatieThe Loss of the Popular: Reconstructing Fifty Years of Studying Popular Culture
This article starts from the observation that popular culture resides in a contradictory space. On the one hand it seems to be thriving, in that the range of media objects that were previously studied under the rubric of popular culture has certainly expanded. Yet, cultural studies...
The Loss of the Popular: Reconstructing Fifty Years of Studying Popular CultureFear: Introduction to special issue
Fear needs dealing with. Fear demands to be abated, countered or turned into something else, contributing and curtailing how we ‘do’ being human beings. This special issue of the European Journal of Cultural Studies addresses fear within media and popular culture, adopting a cultural...
Fear: Introduction to special issueStage-discriminatie: De impact op studenten
Dat er op de stagemarkt sprake is van kansenongelijkheid, wordt door alle studenten waarmee er in dit onderzoek naar stagediscriminatie is gesproken onderschreven. Studenten geven aan dat veel stagebedrijven nog altijd vasthouden aan een bepaald normbeeld. Dit is een ideaalbeeld...
Stage-discriminatie: De impact op studentenInholland in de media met #datmeenjeniet
Omdat haat en racisme op social media nauwelijks bestraft worden, wil een meerderheid van de Tweede Kamer de pakkans verhogen. Naar aanleiding van dit bericht was er in diverse media-aandacht voor #datmeenjeniet, een project van Movisie, Diversity Media en Hogeschool Inholland....
Inholland in de media met #datmeenjenietStreet-level bureaucrats: tensions and challenges in online placemaking
Purpose Social media have become a key part of placemaking. Placemaking revolves around collaboration between multiple stakeholders, which requires ongoing two-way communication between local government and citizens. Although social media offer promising tools for local governments...
Street-level bureaucrats: tensions and challenges in online placemakingTracing cultural citizenship online
From the early 2000s onward the Netherlands has witnessed unexpected and unprecedented polarization. Right-wing populist activism challenged the right of newcomers to belong in Dutch society. Coinciding with this populist swing, participatory media (web communities such as Marokko.nl,...
Tracing cultural citizenship onlineTransgression in contemporary media culture
This is the introduction to a special issue on media and transgression, one of early cultural studies’ key terms. It inquires into the uses of transgression as a critical concept to query contemporary media culture which is discussed in six case studies: on political satire, Mukbang,...
Transgression in contemporary media cultureSharing feelings about neighborhood transformation on Facebook: online affective placemaking in Amsterdam-Noord
Social media have become important platforms for residents to engage with their neighborhood. This paper investigates two Facebook communities that focus in distinctly different ways on Amsterdam-Noord, a gentrifying neighborhood in Amsterdam. Dialogue on both Facebook communities is...
Sharing feelings about neighborhood transformation on Facebook: online affective placemaking in Amsterdam-NoordTelevision’s undoing of social distancing
At this critical moment in time, April 2020, when we are living with the cataclysmic event of Covid-19, television – a medium declared almost dead at the beginning of this millennium – has become a vital resource for solace, daydreaming, social ritual, knowledge and storytelling. In...
Television’s undoing of social distancing‘Ervaringsdeskundigen’ gevraagd voor onderzoek en tv-documentaire stagediscriminatie
In verband met een onderzoek naar en te maken documentaire over stagediscriminatie in het hbo zijn lectoren Machteld de Jong (Diversiteitsvraagstukken) en Joke Hermes (Media, Cultuur en Burgerschap) op zoek naar collega’s en studenten die hun ervaringen willen delen op dit gebied....
‘Ervaringsdeskundigen’ gevraagd voor onderzoek en tv-documentaire stagediscriminatieRacisme en discriminatie tegengaan op het hbo
Het Hoger Beroepsonderwijs (hbo) kent evenals de samenleving een steeds gemêleerdere populatie. De vraag is hoe instellingen die diversiteit zo goed mogelijk kunnen benutten. Er zijn meerdere wegen die naar Rome leiden, maar de strijd tegen racisme en discriminatie in en buiten de...
Racisme en discriminatie tegengaan op het hboDe media over jongeren
In welke werelden bewegen jongeren zich? Waar hechten zij waarde aan? Wat betekenen sociale media voor hen en hoe maken zij er gebruik van? Leefwerelden van jongeren gaat over het dagelijkse leven van jongeren: thuis, op school, met hun vrienden en als grootgebruikers van media en...
De media over jongerenDoctor Who, Ma’am: YouTube Reactions to the 2017 Reveal of the New Doctor
In 2017, BBC released a video revealing that Jodie Whittaker would be the actor to play the thirteenth Doctor in the 2018 season of Doctor Who (1963–), the popular BBC television series. The “reveal” that a woman had been cast in the role of the Doctor prompted an overwhelming...
Doctor Who, Ma’am: YouTube Reactions to the 2017 Reveal of the New DoctorHating Skyler White: audience engagement, gender politics and celebrity culture
Skyler White is a protagonist in the top-ranking television series Breaking Bad. She is also one of the most hated characters on television. This paper focuses on how the character of Skyler and Anna Gunn – the actor that plays her – are turned into a ‘composite celebrity’ in audience...
Hating Skyler White: audience engagement, gender politics and celebrity cultureThe role of social media in collective processes of place making: A study of two neighborhood blogs in Amsterdam
The wide use of social media has facilitated new social practices that influence place meaning. This paper uses a double case study of two neighborhood blogs in gentrifying communities, to explore the role of social media in sharing place associations and community formation. Drawing...
The role of social media in collective processes of place making: A study of two neighborhood blogs in AmsterdamHow to implement a 'welcome' policy for intra-EU mobile citizens
A welcome policy can be embedded in a municipal authority organisation in a number of different ways. Each has its own strengths and weaknesses. To be effective, the local policy makers must be clear on how they hope to make use of the welcome policy and how this will benefit or...
How to implement a 'welcome' policy for intra-EU mobile citizensRevisiting the ‘fallacy of meaningfulness’
In media audience research we tend to assume that media are engaged with when they are used, however ‘light’ such engagement might be. Once ‘passive media use’ was banned as a reference to media use, being a media audience member became synonymous with being a meaning producer. In...
Revisiting the ‘fallacy of meaningfulness’Urban Stories
This paper will query whether a dedicated news platform can attune to young people’s civic needs? That is to ask: can this be a space that follows a social media logic of conversation and ‘give and take’ – with producers and consumers changing roles or even losing the distinction? How...
Urban StoriesPodiumpower
Website: Deze website heeft voor zowel de podiumindustrie als geheel als voor educatieve doeleinden een informatief karakter. Er staat veel informatie op deze site die gebruikt kan worden voor zowel het toetsen en ontwikkelen van strategie als ter ondersteuning van een studie naar...
PodiumpowerCaught
Over de onzekere toestand waarin het medium televisie zich bevindt zijn verschillende publicaties verschenen, slechts weinigen hebben zich de vraag gesteld wat deze veranderingen betekenen voor de televisiewetenschap. De auteurs van After the Break gaan in op de gevolgen voor dit...
CaughtCaught
The ‘televisual’ names a media culture generally in which television’s multiple dimensions have shaped and continue to alter the coordinates through which we understand, theorize, intervene, and challenge contemporary media culture. Televisual culture is a culture which both...
CaughtSleeping with the enemy: Audience
Audience studies is not the vibrant field it was in its 1980s and early 1990s heyday. Cultural studies today has a more balanced interest in production, audiences and texts. A renewed focus in audience studies on everyday meaning production, identity and relations of power...
Sleeping with the enemy: AudienceThe Scary Promise of Technology
Hoofdstuk 12 uit deel III: Uses of cultural technologies. The essays in this volume discuss both the culture of technology that we live in today, and culture as technology. Within the chapters of the book cultures of technology and cultural technologies are discussed, focussing on a...
The Scary Promise of TechnologyDigitale leefwerelden
Hoofdstuk 8 uit boek. Door de hoofdstukken heen worden beelden van en (voor)oordelen over jongeren genuanceerd en waar nodig ‘rechtgezet’ op basis van nationale en internationale onderzoeksgegevens. Veranderende sekseverhoudingen en de multiculturele samenleving komen in alle...
Digitale leefwereldenMediagebruikers
Hoofdstuk 7 uit boek. In Nederland wonen meer dan anderhalf miljoen jongeren. Ze hebben met elkaar gemeen dat ze thuis wonen, een schoolopleiding volgen en opgroeien in een wired world. In dit boek analyseren de auteurs aan de hand van deze drie thema’s de leefwerelden van jongeren....
MediagebruikersParticipant design: towards sustainable marketing in an age of
The media are an integral part of how advanced societies are controlled. After almost a century of ‘broadcasting’, a new media logic can be seen to have emerged. It is not centralized, nor does it appear to depend on manipulative power (such as the priming and framing of news and...
Participant design: towards sustainable marketing in an age ofDe digitale leefwereld
Hoofdstuk 8 uit boek. In Nederland wonen meer dan anderhalf miljoen jongeren. Ze hebben met elkaar gemeen dat ze thuis wonen, een schoolopleiding volgen en opgroeien in een wired world. In dit boek analyseren de auteurs aan de hand van deze drie thema’s de leefwerelden van jongeren....
De digitale leefwereldThe think-tank of American cultural studies
Introduction to special issue
The think-tank of American cultural studiesLeefwerelden van Jongeren
In welke werelden bewegen jongeren zich? Waar hechten zij waarde aan? Wat betekenen sociale media voor hen en hoe maken zij er gebruik van? Leefwerelden van jongeren gaat over het dagelijkse leven van jongeren: thuis, op school, met hun vrienden en als grootgebruikers van media en...
Leefwerelden van JongerenOndernemers tegen wil en dank
Eindrapportage deelprojecten Het Creatieve Onderzoek Centrum, EFRO Project Nieuwe Energie op de Creatieve As (2009-2012)
Ondernemers tegen wil en dankOerol in de Branding
De culturele industrie staat onder druk. De subsidiënten en de sponsors trekken zich terug. De vraag is hoe Oerol zonder verlies aan identiteit nieuwe verdienmodellen kan introduceren op de volgende edities. Oerol trekt in 10 dagen 55.000 bezoekers waarvan er 25.000 het paspoort kopen...
Oerol in de BrandingKindertelevisie: cultureel burgerschap in crossmediale context
Televisiestudies is de opvolger van Inleiding televisiestudies, de eerste Nederlandstalige introductie op dit sterk gegroeide vakgebied. Televisie is nog altijd het grootste alles-in-één medium. Het biedt vermaak, debat en informatie. Het houdt ons op de hoogte van wat er in de wereld...
Kindertelevisie: cultureel burgerschap in crossmediale contextDeel I. Televisiestudies in theorie
Het eerste deel van Televisiestudies biedt theoretische handvatten die voortkomen uit het internationale perspectief van cultural studies. In het deel daarna gebruiken de auteurs datzelfde kader om televisie heel praktisch te bespreken. Televisieproductie komt dan aan de orde, maar...
Deel I. Televisiestudies in theorieGrootstedelijk burgerschap-digitaal
Aan hogescholen zijn lectoren concreet en praktijkgericht bezig met het analyseren en helpen oplossen van stedelijke vraagstukken. Dit boek geeft een actueel overzicht van hoe stedelijk onderzoek van zesentwintig lectoraten eruit ziet en tot welke praktisch bruikbare resultaten dit...
Grootstedelijk burgerschap-digitaal