Roos  Gerritsma
Roos  Gerritsma
Roos Gerritsma
associate lector
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An introduction

Roos Gerritsma is an associate professor at the Urban Leisure & Tourism Lab and the Applied Research x Creativity Research Center. Together with colleagues and students, she is working on urban transition issues, deploying, among other things, design and action-oriented research. From 2020 - 2023, she was engaged as principal investigator in the European H2020 SMARTDEST research dealing with inclusion and exclusion mechanisms in tourist cities. In October 2023, she started her PhD project: Regenerative urban tourism principles and practices as possible pathways for community capacity-building. Her PhD involves a new format, namely a Professional Doctorate, and is thus one of the first in the Netherlands.

Collaboration

Roos Gerritsma collaborates with local and (inter)national network partners, such as amsterdam&partners, Reinventing Tourism, the municipality of Amsterdam (gemeente Amsterdam), cultural hub Modestraat and various Regenerative Design networks. She also collaborates with students and researchers from international Erasmus partners, such as those from Leicester (UK) and Barcelona (SP).

Who is Roos Gerritsma? 

Expertise

Expertise

In late 2015, Roos Gerritsma set up a city lab with colleagues. This city lab in Amsterdam Noord, Urban Leisure & Tourism lab, is her main testing ground. From her PhD program and role as lab lead, she is closely involved in the issues that are introduced, realization and measuring the impact of the interventions. In terms of themes, this manifests itself in projects on design-oriented products and practices on: urban (regenerative) tourism and leisure experiences, (healthy) lifestyle communities, SROI and inclusive/sustainable area development. See her LinkedIn profile for a current list of her publications and presentations.

"Anyone has a question about tourism in Amsterdam? That immediately rings a bell: I must be with Creative Business!"


- Roos Gerritsma, associate professor of Creative Business

Collaborate with Roos

Get in touch and ask your questions

Telephone
+ (31) 621 115 481