Roos Gerritsma
An introduction
Roos Gerritsma is an associate professor at the Urban Leisure & Tourism Lab and the Applied Research x Creativity Research Center. Together with colleagues and students, she is working on urban transition issues, deploying, among other things, design and action-oriented research. From 2020 - 2023, she was engaged as principal investigator in the European H2020 SMARTDEST research dealing with inclusion and exclusion mechanisms in tourist cities. In October 2023, she started her PhD project: Regenerative urban tourism principles and practices as possible pathways for community capacity-building. Her PhD involves a new format, namely a Professional Doctorate, and is thus one of the first in the Netherlands.
Collaboration
Roos Gerritsma collaborates with local and (inter)national network partners, such as amsterdam&partners, Reinventing Tourism, the municipality of Amsterdam (gemeente Amsterdam), cultural hub Modestraat and various Regenerative Design networks. She also collaborates with students and researchers from international Erasmus partners, such as those from Leicester (UK) and Barcelona (SP).
Who is Roos Gerritsma?
Expertise
Expertise
In late 2015, Roos Gerritsma set up a city lab with colleagues. This city lab in Amsterdam Noord, Urban Leisure & Tourism lab, is her main testing ground. From her PhD program and role as lab lead, she is closely involved in the issues that are introduced, realization and measuring the impact of the interventions. In terms of themes, this manifests itself in projects on design-oriented products and practices on: urban (regenerative) tourism and leisure experiences, (healthy) lifestyle communities, SROI and inclusive/sustainable area development. See her LinkedIn profile for a current list of her publications and presentations.
Career
Career
Roos Gerritsma has been associated with Inholland University of Applied Sciences since 2000. She has been affiliated with the Creative Business Research Center at intervals since 2003/2004, initially as lecturer-researcher and since 2016 as associate professor.
About Roos
About Roos
Roos Gerritsma will pursue her doctoral studies at Inholland University from 2023 to 2029. She earned a master's degree in Urban Sociology from the University of Amsterdam, focusing her research on 'Appealing Amsterdam: Residents and Their Attitudes Towards Tourism and Tourists.' Prior to this, she completed a Bachelor's degree in Communication at The Hague University of Applied Sciences and conducted research for the Dordrecht municipality on the role of intercultural communication with various population groups. In addition, she is a certified NOBCO coach.
"Anyone has a question about tourism in Amsterdam? That immediately rings a bell: I must be with Creative Business!"
- Roos Gerritsma, associate professor of Creative Business
Roos's publications
Activating a regenerative urban tourism approach: practices and interventions via a living lab setting in Amsterdam North
How to navigate your way through an era that is increasingly referred to as an era of poly-crises, where disparate crises interact in such a way that the overall impact far exceeds the sum of each part (WEF, 2023)? Some of the social, environmental and security risks described in the...
Activating a regenerative urban tourism approach: practices and interventions via a living lab setting in Amsterdam NorthTourism Interventions
· As a platform for interdisciplinary applied research in the community setting, the living lab model offers a unique environment for the imagination of tourism interventions that can recast the activity as a force for good. Mandating a quadruple helix ecosystem, living labs...
Tourism InterventionsSense and Spreadability: Considering How Data and Visibility Could Support more Engagement-led Socio-Spatially Inclusive Pride Events in Peripheral Neighbourhoods of Amsterdam
As a strategy to better manage the social-exclusionary impacts of overtourism, urban decision-makers in Amsterdam are looking at the physical spreading of events to better manage crowds, mobility and anti-social behaviour. Perceptions of safety, security and exclusion can vary...
Sense and Spreadability: Considering How Data and Visibility Could Support more Engagement-led Socio-Spatially Inclusive Pride Events in Peripheral Neighbourhoods of AmsterdamOnderzoeksdata over Toerisme in Noord
Vanuit de opleidingen Tourism, Leisure & Events Management aan de Hogeschool Inholland, voeren onderzoekers en studenten – in afstemming met het werkveld - sinds jaar en dag onderzoek uit naar aspecten van de stad Amsterdam als toeristische bestemming. Vanaf eind 2015 is hier het...
Onderzoeksdata over Toerisme in NoordPlacemaking Game in Amsterdam
Het Urban Leisure & Tourism Lab van Hogeschool Inholland organiseert regelmatig workshops en onderzoek rondom placemaking sinds 2017. Samen met studenten en andere stadsgebruikers, analyseren we bepaalde plekken in de stad, welke leiden tot suggesties voor interventies. Bijgevoegde...
Placemaking Game in AmsterdamOvercrowded Amsterdam: Striving for a Balance Between Trade, Tolerance and Tourism
Amsterdam is known worldwide for its historical beauty, liberal lifestyle and tolerant atmosphere. With 860,000 residents (fewer than 90,000 living in the inner city), Amsterdam received 8.3 million hotel guests in 2017 and is urgently searching for ways to better manage its immense...
Overcrowded Amsterdam: Striving for a Balance Between Trade, Tolerance and TourismTurning the influx of tourists into a (more) sustainable presence
Amsterdam is known worldwide for its historical beauty, liberal lifestyle and tolerant atmosphere. However, it risks becoming a victim of its own popularity. With fewer than one million residents, of whom less than 90 000 inhabit the inner city, Amsterdam received 8.3 million hotel...
Turning the influx of tourists into a (more) sustainable presenceMeasuring the impact of urban social events
This guide has been designed to measure and manage the impact of social events in urban areas. Our aim is to facilitate (event) organizers who would like to give a in depth justification for their work on enhancing social and sustainable (local) communities. These events tend to...
Measuring the impact of urban social eventsAMSTERDAM RESIDENTS AND THEIR ATTITUDE TOWARDS TOURISTS AND TOURISM
In Amsterdam, the phenomenon of overcrowding is increasing, and tourism is one of the causes. Both the public debate and the municipal authorities are pointing to an increasing need for more expertise and knowledge regarding ways of achieving a healthy balance for various...
AMSTERDAM RESIDENTS AND THEIR ATTITUDE TOWARDS TOURISTS AND TOURISM