Roos Gerritsma is an associate professor at the Urban Leisure & Tourism Lab and the Creative Business research center. Together with colleagues and students, she is working on the transition to design-oriented research. In the coming years, she is mainly involved in a European research project that deals with inclusion and exclusion mechanisms in tourist cities and the application of placemaking methods in the redevelopment of urban areas.
Roos Gerritsma works with network partners such as Fairbnb, Alternative Tourism Office, Gemeente Amsterdam, circular hotspot De Ceuvel and SAIL. She also collaborates with students and researchers from international Erasmus partners, such as those from Leicester (UK) and Barcelona (SP).
In late 2015, Roos Gerritsma set up a city lab with colleagues. This city lab in Amsterdam North, Urban Leisure & Tourism lab, is her main testing ground. From her background as an urban sociologist, for her the perspective of the resident is often central. In terms of themes, this manifests itself in projects on design-oriented products and practices on: urban tourism and leisure experiences, (healthy) lifestyle communities, SROI and inclusive/sustainable area development. See her LinkedIn profile for an overview of her publications and presentations.
Roos Gerritsma has been associated with Inholland University of Applied Sciences since 2000. At intervals she has been affiliated with the Creative Business Research Group since 2003/2004. Initially as professor-researcher and since 2016 as (interim) associate professor.
Roos Gerritsma received a Master's degree in Urban Sociology from the University of Amsterdam and graduated with a research project on A Attractive Amsterdam - residents and their attitude towards tourism and tourists. Before that, she completed a Bachelor's degree in Communication at the Haagse Hogeschool, for which she did research for the municipality of Dordrecht on the role of intercultural communication to various population groups. She is also a certified NOBCO coach.
"Anyone has a question about tourism in Amsterdam? That immediately rings a bell: I must be with Creative Business!"
