Dr. Guido Stompff has been a professor of the Design Thinking research group since September 2019 and thus part of the Creative Business research center. Design Thinking has its own approach to solving issues. The method focuses on creating solutions in order to learn from them. At Inholland, Stompff wants to give Design Thinking a better methodological foundation and introduce it broadly in education. This will give students from a variety of disciplines the mindset and tools to develop creative solutions to the social issues facing urban areas.
Guido does design-oriented research in living labs, collaborations with education and stakeholders. A current example is the Urban Leisure & Tourism Lab in Amsterdam-North. Here he and his research team are working on solutions to the increasing pressure of tourism on Amsterdam.
Professor Guido Stompff likes to cooperate with all possible educational domains to give the subject Design Thinking a permanent place in the curriculum. In addition, the door with external organizations and companies is wide open: design thinking is ideally suited to address concrete but complex issues from the field.
Guido Stompff works three days a week as a professor at Inholland University of Applied Sciences. He is also a coach and consultant, such as at the Cube Design Museum in Kerkrade and Brightlands Innovation Factory in Limburg. He also advises large companies and non-profit organizations on innovation processes.
After studying Industrial Design at TU Delft, Guido Stompff focused on design in the broadest sense: from lamps and chairs to user interfaces, showrooms and even putting together an art collection. He did this work at design agencies and later at manufacturers Océ and Canon. Stompff also lectured at the technical universities of Delft and Eindhoven and at Zuyd University of Applied Sciences. At TU Delft he obtained his doctorate on the operation of innovation in practice. He thereby laid the foundation for his bestseller Design Thinking; Radical change in small steps (2018).
Guido is married, has three children and lives in Eindhoven. He describes himself as a bouncy ball, whose enthusiasm can give people the courage to do new things. For him, learning equals daring. In that respect, he feels completely at home at Inholland.
"I want to make the Netherlands a bit more creative."
Guido was a guest on Onderzoekers over de Toekomst, a podcast series in which researchers share their views on the future of the world. He discussed how Design Thinking can help solve complex world problems. How exactly does Design Thinking work, and what skills do professionals and students need for it? Please note: the podcast is in Dutch.