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How do you give students a real role in educational innovation? In the Creative Business Labs, students acted as coaches, teachers, and co-researchers. Together with lecturers and researchers, they designed and tested new forms of collaboration. The process wasn’t always easy—instability and abstract discussions sometimes got in the way of concrete action—but it led to fresh energy and clearly defined roles. “Emotions & professionalism can be mixed,” one student noted. The pilot illustrates that ownership requires space, structure, and relational connection.