Our world is changing more rapidly than ever. Predictability of the future is history. Uncertainty has become the norm. For today's businesses to remain relevant, the question of innovation isn't so much an 'if', but a 'how'. More than ever, businesses need to be able to foresee and understand key trends that will shape the future of technology, customer behaviour, society and the marketplace, and connect these trends to their own product and position. With Business Innovation (International Business Innovation Studies), you will grow into the professional who can make that happen.