After four years, you graduate with a Bachelor of Arts in Creative Business. This degree shows that you can develop media concepts that combine creativity and business insight. You are ready to work as an international creative professional who converts ideas into media concepts, products and formats that create value for people, brands and society.
As a graduate of International Creative Business, you can work in the global creative industry and beyond. You may join media agencies, production companies, international brands or non-profit organisations where media play a key role. You can also start your own business. Wherever storytelling, content and creative concepts are needed across cultures, your skills make you stand out.
Note: these are just a few of the careers you will be prepared for.
Concept developer
You develop ideas for media concepts, formats, or products. You convert audience needs and trends into innovative media applications that stand out, carry meaning and contribute to positive change in real-world contexts.
Media developer
You explore and develop innovative ways to use media. You experiment with technologies, formats, and interactions to create media concepts that invite people to look, listen, and connect in new ways within a constantly changing media landscape.
Creative strategist
You analyse social and digital developments and convert them into creative strategies. You advise organisations on how to use media to create meaningful impact across audiences and contexts.
Content creator
You produce content such as videos, podcasts, social media posts or blogs. You work across different media formats and know how to bring stories to life for diverse international audiences.
Media project manager
You organise and guide media projects from start to finish. You ensure that creative ideas are executed effectively, manage planning and budget, and collaborate with makers and clients in professional settings.
After your bachelor’s degree, you can continue studying to deepen or broaden your expertise. Many students choose a creative or strategic master’s programme, such as the HBO Master Media Innovation or the post-graduate programme in Digital Marketing. You can also follow a pre-master's in business. This helps you shape and strengthen your career path.