Creative Business (EN) fulltime

Get ready for an international career in the creative industry.

For whom

You are a go-getter who is open-minded and critical when necessary. You are curious and have the guts to try new things in order to learn something. Because our students come from all over the world, it is also important that you are internationally minded and interested in other cultures. If you are ready to deal with unpredictability of the creative industry, Creative Business is cut out for you!


The four-year Creative Business degree teaches you how to play a creative, managing and innovative role in the creative industry worldwide. Find out how the four years are structured:

Year 1

First year 

During the first year and a half, you follow a broad programme that covers the fundamentals of the creative industry. You will learn everything about marketing, research, project management, legal aspects, concept development, entrepreneurship and social media. Together with fellow students from different countries, you will experience what it is like to be a project manager, representative, researcher, producer or concept developer in the industry.

Throughout the programme, we put the emphasis on the practical side of media management. The study programme provides you with a fine balance between theoretical frameworks and hands-on experience. Through projects, company visits, guest lectures and masterclasses, you will learn how to manage a creative production and it gives you the opportunity to interact with leading people in the industry.

Core tasks

ProductionMarketingValue CreationResearchManagement & EntrepreneurshipCreationPersonal Development

Year 2

Second year

The projects will become more complex in the second year. You will be mostly working on assignments supplied by clients from the field. Together with your project group, you will be fully responsible for coordination, communication and client satisfaction.

Year 3

Third year

In your third year, you will go on an internship and you will follow a selection of specialisation minors that match your interest and ambition. This helps you to increase your knowledge in a specific area of the creative industry. It is also possible to follow a minor abroad at one of our partner universities.

You will do a five-month internship at a company of your choice. There you can put into practice what you have learnt so far. Will you choose a commercial or a non-profit company? Do you want to go abroad? The choice is yours. Inholland has an extensive database of companies that offer internships.

Year 4

Fourth year

In addition to the final theoretical component by taking another set of specialisation minors, you will dedicate a period of approximately five months to your graduation project. You will work on this project independently by writing a report (thesis) about a an actual issue in the creative industry. Examples of assignments are:

  • Writing an advisory report for a new festival.
  • Developing a social media strategy to launch a game company.
  • Investigating digital music consumption for a radio station.

You will present your results to the Creative Business department and the company you did your assignment for. 

Bachelor of Arts
Once you have completed the bachelor's programme Creative Business, you will have earned the degree Bachelor of Arts!

Virtual Open Day 31 October

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Taster Sessions

Try the programme

Make the most of Creative Business

Get off to a good start

It is important that you quickly feel at ease at Inholland University. That you know how your course is set up and how you can study effectively. Our Study Coaches are here to get you off to a good start. You will participate in a mentor group, in group discussions and individual conversations. Should you have specific study-related problems, your mentor is happy to give you advice.


More opportunities to go abroad

Studying abroad will widen your perspective, boost your knowledge and offer you an experience from which you will profit for the rest of your life. Through Inholland, you can choose to follow parts of your curriculum at a partner institution in nearly any European country. You could even choose to go to Mexico, Argentine, Brazil, Australia or the United States. Your Study Credits will count when coming back. And your experiences will last a lifetime.


You can contact us in a number of ways.

+31 (0)6 - 2111 5555
+31 (0)23 - 522 32 75