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Using a design thinking method for innovation in the music industry

Koos Zwaan, Theo Ploeg en Pieter Breek
Innovation in the international music industry
Soort object
In this study we explore the potential benefits of a design thinking approach for improving the health of the music industry. We discuss the usefulness of the lab method in facilitating collaborations between education, research, and the professional field. This study highlights the importance of innovation and experimentation in the industry, and notes that students are well-positioned to provide fresh perspectives on business processes. According to one industry partner, creativity of this kind represents the future of the music industry.