Tourism Management (EN) fulltime

For talented organizers with international ambitions

Does this course suit me?

Not many fields are as international as tourism. That is why this course teaches you to work in an urban environment with respect for other cultures and habits. You are taught to tackle current issues in a creative and connected way. In doing so, you learn to deal with the impact traveling has on our planet and its inhabitants in a responsible way.
Sounds good? Check out the Tourism Management study programme below.


Tourism Management is a four-year degree focussing on both theory and practice. You are introduced to relevant themes in the field and inspiring companies worldwide.



There is a world of knowledge and organisation behind any touristic activity and Tourism Management shows you around in this rapidly changing industry. You are trained to become a creative professional with an international and open view.

The first year, you learn to develop and market products and define strategies for destinations and organisations. During the second year, the emphasis is put on entrepreneurship and managing companies in the travel industry.

The final two years of your degree, work are more independent. Year three consists of a twenty-week internship and specialization with self-selected courses that match your personal interests and ambitions. If you opt for courses abroad, you can spend the full year outside the Netherlands to gain a maximum amount of international experience. The first half of year four is aimed at immersing yourself in the field of your choice, the second half focuses on your graduation.

Methods of teaching 
During this course, several different teaching methods are used:

  • lectures, seminars and guest lectures 
  • classes and training exercises 
  • group assignments
  • work visits and international excursions

Year 1

Year one

From sustainable travel to mass tourism and small scale solutions – the first year gives you a good impression of the tourism industry and everything in between. How do you develop a product in line with the current trends? And how do you strategise a new destination from a sustainable point of view?

This is how the academic year looks like:

  • Discover how touristic products are made.
  • Investigate development of the sector.
  • Familiarise yourself with tourism policies. 
  • Learn how to identify trends and how to .
  • Follow language classes, communication trainings, ICT-, culture- and management classes.
  • Take part in study trips, excursions and company visits. 
  • Follow guest lectures from travel industry professionals.


  • Intercultural communication
  • Sales & marketing 
  • Product development
  • International business ethics
  • E-commerce
  • English
  • Financial management
  • Research

Year 2

Year two

Tourism Management is a management degree, meaning emphasis is on entrepreneurship and management in the touristic sector. The second year, we dig deeper into these topics, both theoretically and practically.

This academic year will look like this: 

  • Carrying out projects focused on companies and organizations in the tourism sector.
  • Developing products and take responsibility for both the business and the creative side.
  • Familiarising yourself with the position of manager and what it entails.
  • Taking part in study trips, excursions, company visits and guest lectures.

Elective subjects
In the course of this year, you choose the direction you want to take in the final two years of your degree. The subjects are in sync with current affairs and change regularly. By following your own interests, your degree will become more relevant, interesting and personal. Do you want to follow courses at different locations? Study abroad and broaden your focus? It's all up to you.


  • Product innovation
  • Intercultural communication
  • Sales & marketing in tourism
  • Product development
  • Tourism trends
  • Reserach
  • HRM
  • Spanish
  • English

Year 3

Year three

Work independently in an organisation that suits you, in the Netherlands or abroad. During your third-year internship, you will put everything you learned into practice. Whether you pick a large or rather a small organisation, in the footlights or behind the scenes – each day is a step closer to the start of your career. Everything you do and learn is registered in your portfolio, making it an insightful report of your professionalisation. 

Courses in the Netherlands and abroad
After your internship, you take your pick from the courses at one of our three branches or across the border. If you choose to do both your internship and your courses abroad, you can spend the full year outside the Netherlands to gain maximum international experience. The wide range of courses on offer in Amsterdam/Diemen, Haarlem and Rotterdam, are in line with current touristic issues and are reviewed on a yearly basis.

Specialisation projects
What does your specialisation entail? A few examples:

  • You will research to what extent existing or new products are sustainable and social responsible.
  • You wil investigate touristic opportunities for local inhabitants, so tourism can contribute to the development of their community.
  • You will create a destination analyses and marketing strategy focussing on world heritage.
  • You will provide insight in how to align touristic products with customer search and their booking behaviour.
  • You will develop new recreational products for a local tourist office.
  • You will research possible solutions for destinations where overtourism might become an issue.

Year 4

Year four

In the fourth year you focus on specialising yourself further, following another six months of self-picked courses. The second half of the year, you independently run a project on which your graduation is based. You could for example focus on business travel and incentives or choose cultural tourism. Concentrate on the Netherlands or pick an undiscovered destination far away. You know where your interests lie and what topics suit you. Emphasis is increasingly on the practical side, using your theoretic knowledge.

During your graduation, you will research and/or develop a product. You will professionally document the whole process in your thesis, that you will present together with your portfolio. After successfully completing Tourism Management, you are Bachelor of Arts.

Virtual Open Evening 9 June

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Taster Sessions

Try the programme

Make the most of your degree

Get off to a good start

To make sure you feel right at home at Inholland, you will be assigned a study coach. In the first year, you will meet with your study coach every term to discuss how you are getting on in the programme. The assignments you will work on, will also give you more insight into the professions that will be available to you after graduation. In subsequent years, your study coach will help you decide on, for instance, your specialisation phase and internships.

More opportunities to go abroad

The tourism department has an international network, so you can follow part of your degree at one of our partner institutions. Besides that, we will also encourage you to secure your internship abroad. There are connections with organisations, such as World Adventures (Costa Rica), Pelorus Eco Adventures (New Zealand), Explore Sideways (South Africa) and UNWTO (Spain).


Contact us

+31 (0)6 - 2111 5555
+31 (0)23 - 522 32 75